After the Augustinian Hermits had founded a monastery on the "Haberfeld" (Haber Meadow) just outside of Munich in 1294, they also built a brewery at the beginning of the 14th century, as it was essential for the economy of the monks. The brewery was mentioned for the first time in 1328.
Until the completion of the Munich Cathedral in 1494, the Augustinian convent's "Hallenkirche" was the largest religious building in Munich.
The Augustinian monks supplied the Wittelsbacher dukes with their highly valued, strong beer until the dukes started providing beer for themselves in 1589 by means of an own brewery - the then newly founded "Hofbräuhaus".
The Augustinian monks gained particular popularity in Munich as a life-size wax figure of Christ, which was worshiped by the faithful, resurfaced completely intact a year after tragically breaking. Since then it was considered miraculous and experienced vast popularity. Nowadays, it is on display during the Advent in the monastery's "Bürgersaalkirche".
The Augustinian monks of Munich were among the first members of the Bavarian Academy of Sciences.
In the course of the secularization process, the monks had to leave the monastery, which was then abolished. Only the monastery brewery continued to operate, initially under state rule and later privately. The church was turned into a "Mauthalle" (Toll Hall), the convent building was used by the Ministry of Justice.
Because of the dilapidation of the premises, the brewery was moved from the monastery area to the Neuhauser Strasse.
Anton and Therese Wagner, a family of brewers from Altaching near Freising, acquired the brewery. Since then, the brewery has always been a privately owned family business.
To expand the brewery on Neuhauser Strasse, Anton Wagner acquired a storage cellar on Rosenheimerstrasse.
After the death of Anton Wagner, his wife Therese took over the lead of the brewery.
In 1852, steam engines were used for the first time as part of the production process.
Therese Wagner acquired a storage cellar on Landsberger Strasse. The whole production would be moved to these premises later on.
Joseph Wagner (JW) took over the brewery after the death of his mother Therese.
In order to expand the production, the "Augustiner Keller" on Arnulfstrasse was purchased as a storage cellar. Nonetheless, beer was served in the hall as well as in the garden and Munich's people celebrated lavish parties.
It is not known since when and in how many beer booths Augustiner-Bier has been served at the Oktoberfest. This picture of an Augustiner-Bier booth is proof that we are part of the Oktoberfest at the least from 1867 on.
Joseph Wagner was, with his Augustiner brewery, founding member of the "Bayerischer Brauerbund" (Bavarian Brewers Federation).
Following the construction of new production premises on Landsbergerstrasse, the brewery was able to move.
The first brew was made 1884
The restaurant on Neuhauser Strasse continued to welcome its guests.
The brewery's trademark was registered for the first time: "J.W.", the initials of Josef Wagner, and the pastoral staff. From then on, the company's barrels, mugs, vehicles, etc. are marked with it.
1888 -
Statement medals for the World Expo.
The famous Munich architect Emanuel von Seidl remodeled the restaurant on Neuhauser Strasse into a Munich beer palace.
For the first time, the Augustiner brewery was represented at the Oktoberfest by a large "beer castle".
Introduction of our beer variety "Edelstoff".
Our "beer castle" was replaced by a new festival hall with a tower. The Augustiner brewery has since been represented at the Oktoberfest by this architecture, although from 1949 to 2010 without the tower.
Around 60 percent of the production facilities were destroyed by the bombing of Munich.
Introduction of our beer variety "Maximator".
Introduction of our beer variety "Wiesn-Edelstoff", Augustiner's modern day Oktoberfest beer.
Introduction of our beer variety "Pils".
The brew house was renovated and new brew kettles made of stainless steel were installed.
Introduction of our beer variety "Weißbier"
Since 1987, the Augustiner brewery has remained the only one, of the six Munich breweries at the Oktoberfest, that taps its beer from wooden barrels only.
Edith-Haberland-Wagner, the last direct family member and majority owner of the brewery, willed her shares to the Edith-Haberland-Wagner-Stiftung (Foundation), which she had personally founded. From then on, the foundation has held 51 percent of the Augustiner brewery. The Foundation is particularly active in the areas of child protection, cultural heritage protection as well as management and cultural promotion.
In honor of the Oktoberfest's 200th anniversary, the Augustiner Tower was rebuilt following its historical design.
Augustiner won the City of Munich award "Münchner Ökoprofit-Betrieb" for the company's environmental protection and sustainability policies.
Through the opening of the "Augustiner Klosterwirt" ("Augustinian monastery tavern"), Augustiner-Bier is once again served at its place of origin: Munich's Augustinian monastery.